Brilliant
Breaking into Nutraceuticals with a new company, new brand
“Brilliant” scientists developed bioactive compounds for proactive health and the challenge was bringing that product to market! EKR partnered with Brilliant to begin with hours of secondary and primary research to build the right brand for this new and innovative nutraceutical company.
DELIVERABLES
- Personas
- Brand Foundation
- Logo
- Visual Style Guide
- Secondary Research Report including Competitive analysis
- Primary Research: Survey, and in-depth interview reports
- Final Research Findings Report
1
New brand created
3
Flagship products designed
20
Nutraceutical company websites and industry reports researched
3,003
Primary research survey responses
228
Pages of research presented
26
30-minute interviews with consumers, influencers and medical professionals
