Social Media and the Bottom Line: Why You Can't Afford Not to Tweet
Just a few years ago, the blogging revolution swept through the business community like wildfire. Corporate executives across a variety of industries joined in, participating in one of the first convergences of digital social media and business. As one example, Former Sun Microsystems CEO Jonathan Schwartz—dubbed “Blogger in Chief” in 2006 by Fortune Magazine—noted the [...]
- advertising
- ceo
- company culture
- customer service
- executive
- Marketing
- process
- social media
- social networking
