When the Brigham Young University, David M. Kennedy Center for
International Studies first approached us about updating their brand we had a unique set of problems to solve. First, this was a brand primarily used to promote events to students. By the time one set of students becomes familiar with the brand, another supplants them and the cycle starts over. It was important that the brand could be easily introduced and remembered. Second, the brand had to function within the larger BYU guidelines.
The end result has received high praise and wide acceptance.