Cascade came to us and wanted a revised message from their "Insist on Cascade" campaign to better communicate the goals and mission of the company. Based on Cascade's mission and qualitative research, we came up with multiple campaign options. "Serious About Perfection" was the winner. Using photos of the actual Cascade staff, the campaign communicates just how serious the staff of Cascade is about perfection. Cascade is busier then ever and opening a new larger location in Provo to keep up with the demand of people wanting their vehicle back to perfection.