With the help of Eli Kirk, Goldsmith Co. went through a complete rebrand, including a new tag line. After much qualitative and quantitative research the tagline "Welcome to the Family" was decided upon. Since the rebrand Eli Kirk has successfully executed multiple campaigns for Goldsmith Co. The one shown here is the '09 "Let it Snow" campaign. The collateral we used for this campaign included: Radio, Billboards, Social Media, Print, and In-store displays. The campaign was a huge success and was featured on local media outlets.
